International Conference on

Technology Disruption in Business and Tourism: Decisive Strategies

“Every successful social movement in a country's history has used disruption as a strategy to fight for social Change”-Alicia Garza

About Christ University 

CHRIST (Deemed to be University) was born out of the educational vision of St Kuriakose Elias Chavara, an educationalist and social reformer of the nineteenth century in South India. He founded the first Catholic indigenous congregation, Carmelites of Mary Immaculate (CMI), in 1831, which administers CHRIST (Deemed to be University).

About the School of Business and Management

The School of Business and Management provides holistic education for undergraduate, graduate, M.Phil., and doctoral programs in different management and tourism disciplines. The curriculum integrates academic theory with real-life challenges to prepare students for successful careers. The faculty includes both academicians and industry practitioners with a strong record of publication in peer-reviewed journals. The School offers various programs in the disciplines of Business and Tourism Management. Continuous Quality improvement activities are carried out to ensure the success of its students, providing experiential learning through projects, training, internships, and mentorship sessions.

About the Conference

In recent years, the rapid advancement of technology has emerged as a disruptive force, transforming the way we conduct business. From artificial intelligence and blockchain to virtual reality and big data analytics, technology has become an omnipresent catalyst for innovation. This conference provides a unique platform to explore the multifaceted impacts of technology on business, and more importantly, to strategize and navigate these disruptions decisively.

The nexus of technology and business is compelling organizations to reassess their operational models, marketing strategies, and customer interactions. Artificial intelligence, for instance, is revolutionizing decision-making processes, and blockchain is altering the landscape of financial transactions and supply chain management. As we delve into these topics, we aim to unravel the challenges and opportunities that arise with technological disruption, fostering an environment where scholars, practitioners, and industry experts can engage in meaningful dialogue.

As we embark on this exploration of "Technology Disruption in Business: Decisive Strategies," we recognize the urgency of the theme. The conference provides a unique opportunity for academics, industry professionals, and thought leaders to collectively contribute to the discourse on navigating the challenges and capitalizing on the opportunities presented by technology disruptions. Through the exchange of ideas, collaborative discussions, and the synthesis of actionable strategies, we aim to not only understand the transformative power of technology but also empower organizations to shape their destinies in this era of unprecedented change. Welcome to a two-day journey of exploration, collaboration, and innovation.

The conference revolves around 7 major themes

Sub themes

Strategic Technology Adoption in Business

1. Enhancing Customer Relationships through Technology Adoption

2. Revolutionizing Supply Chain Management with Technology

3. Survival Strategies in the Technological Landscape

4. Innovation and Disruption in Business Models

5. Technology Adoption in SMEs

6. Technology Adaptation in Social Innovation

7. Strategic Technology Adaptation for ‘Diversity, Equity, Inclusion (DEI)’

Data Driven Marketing insights and Customer Engagement in Digital age

Basic and advanced Web Analytics and Web Intelligence

1. Data Ecosystem -Machine Learning (ML), Artificial Intelligence (AI) & Qualitative and

Quantitative data

2. Content for Marketing Channels - Search Engine Optimisation (SEO) & Paid Advertising

3. Social Media Content and Analytics - Text Analytics & Algorithms, Geolocation Analytics

and Hyperlink Analytics

4. Classical Marketing Metrics, Financial Metrics & Non-financial Metrics

5. Customer Lifetime Value, Agile Marketing

6. Infrastructure for Data Driven Marketing and the future of data-driven content: Role of the

Machine and Human

Sustainable Tourism Technologies

1. Smart Destination Management

2. Virtual reality and augmented reality for immersive tourism experiences

3. Digital Marketing for Sustainable Tourism

4. Tech-enabled community engagement in Niche tourism

5. Circular economy practices in hospitality and travel

6. Accessibility and Inclusivity in Tourism

7. Ethical and Responsible Tourism Technologies

8. Psychological Dimensions of sustainable travel

Data-Driven Personalization in Tourism

1. Customer Experiences Through Personalization

2. Data Analytics and Machine Learning in Tourism

3. Privacy and Ethical Considerations in Data-Driven Tourism

4. Mobile Technologies and Personalized Tourism

5. Data Security and Risk Management in Personalized Tourism

6. Personalization for Sustainable Tourism

7. Future Trends in Data-Driven Personalization

Leadership and Change Management in Digital Age

1. World of Work: Changing trends across various industries

2. Emerging Leadership Models for VUCA world

3. Back to Office: Challenges of Work from Home and Hybrid Work

4. Global Leadership in Digital Age

5. Change Management towards Diversity, Equity and Inclusivity

6. Sustainable Development Trends and Organizational Change

7. Leadership Transformation and Organizational Change

Fintech Revolution and Block Chain Integration

1. Digital Payments Evolution

2. Artificial Intelligence in Fintech

3. Robo-Advisors and WealthTech

4. Reg.Tech (regulatory technology) and Compliance Innovation

5. Cybersecurity in Fintech

6. Cryptocurrencies and Digital Assets

7. Sustainable Finance

Data Analytics for Informed Decision-Making

1.Predictive Analytics for Strategic Planning

2. Real-time Data Processing for Dynamic Decision-Making

3. Ethical Considerations in Data-Driven Decision-Making

4. Data Visualization for Enhanced Decision Insights

5. Machine Learning Applications in Informed Decision-Making

6. Business Intelligence for strategic planning

7. Industry-specific challenges and opportunities with data analytics




Asia Pacific University (Malaysia)

About Asia Pacific University

The Asia Pacific University of Technology & Innovation (APU) is amongst Malaysia’s Premier Private Universities, and is where a unique fusion of technology, innovation and creativity works effectively towards preparing graduates for significant roles in business and society globally. APU has earned an enviable reputation as an award-winning University through its achievements in winning a host of prestigious awards at national and international levels, as well as an excellent track record in producing highly employable graduates who are able to immediately contribute to industry upon graduation.

APU is the First Malaysian University to achieve an overall rating of Five Stars Plus in the latest QS Stars Rating awards that were presented at the QS Apple Conference on 1st Nov 2021. Five Stars Plus institutions must achieve five star ratings across all categories in addition to achieving minimum highest benchmark score by QS STARS.  APU is amongst 20 universities worldwide to achieve this honour.

Asia Pacific University of Technology & Innovation (APU) is the ONLY Malaysian University to achieve the double distinction of achieving the QS “5 Stars Plus” Rating as well as being Ranked in the QS World University Ranking 2024, where APU is ranked in the Top 2.2% in the World.

Facts regarding APU’s achievements in the latest QS World University rankings:

Originally established as the Asia Pacific Institute of Information Technology (APIIT) in 1993 and the Asia Pacific University College of Technology & Innovation (UCTI) in 2004, APU’s sound approach to nurturing school leavers into qualified professionals has resulted in our graduates being highly sought after by employers. With an international student community from more than 130 countries studying in its Malaysian campus, APU offers a truly cosmopolitan learning environment which prepares students well for the global challenges which lie ahead.

While Technology forms a common core as an enabler across its academic programmes, APU offers a broad range of programmes encompassing areas such as Computing, Technology and Engineering, as well as programs in Business, Accounting and Banking & Finance.

The Asia Pacific Language Centre (APLC) is the specialized Language Centre of The Asia Pacific University of Technology & Innovation (APU) and the APIIT Education Group, located in Kuala Lumpur, Malaysia. Asia Pacific Language Centre (APLC) is the amongst a few 5-Star Language Centre as awarded by Ministry of Education in KL and part of APIIT Education Group. APLC offers a wide range of quality English language courses which are specifically designed to improve English in a warm, friendly and professional learning environment. APLC is also a British Council authorised Testing Centre for IELTS. We offer English language intensive study & holiday packages as well as programmes which are customized to address specific needs of our clients. The Language Centre also regularly organizes exciting social programmes to enhance the overall student learning experience and provide students with a fantastic Malaysian experience in Kuala Lumpur. More than 1200 Students attend APLC to enhance their English each year.

As Institutions within the APIIT Education Group, APLC & APU offer a truly cosmopolitan learning environment which prepares students well for the global challenges which lie ahead. APU offers a wide range of degrees with Technology as a common core. It is APU’s aim to nurture and encourage innovation through our programmes, with the intention of producing individuals who will learn, adapt and think differently in new and better ways. In this regard the Asia Pacific Language Centre plays an important role in preparing students with the right level of language and professional skills which they require in order to achieve success as they eventually progress into their academic studies at APU.

Important dates for submission

Registration fee

For Indian Authors

For Foriegn Authors

Academic Partnerships

The conference has partnered with a few Scopus-indexed journals, and the selected papers will be published in those journals, subject to the quality and suitability of the paper. Following are the details of the journals

1- Theoretical and Practical Research in Economic Fields (Scopus Indexed), the journal has subject coverage in General Economics, Econometrics, and Finance.    

2.  Decision Sciences (Scopus Indexed)

3. Scopus Indexed Book Publication 

Payment Link

The Payment link for  "Technology Disruption in Business" is activated with SIX categories and will be closed on 07th November 2024.

Payment once made cannot be refunded.

Three categories of the link are

1.Early Bird-Academician-Indian Author-5000/-(Inclusive GST@18%)

2.Early Bird-Industry Person-Indian Author-4000/-(Inclusive GST@18%)

3.Early Bird-Research Scholar-Indian -2500/-(Inclusive GST@18%)

4.Foreign/NRI-Academician-Early Bird-25000/- (Inclusive GST@18%)

5. Foreign/NRI-Research Scholar-Early Bird-16500/- (Inclusive GST@18%)

6. Foreign/NRI-Industry Person-Early Bird-33000/- (Inclusive GST@18%)

Debit card/ Credit card / Internet banking/UPI  Payment options are available

PATH:- >>e-services>>online-payment-portal >> Bangalore Bannerghatta road Campus >> "Technology Disruption in Business" with six categories.

Email ID:-  We have updated the email ID- on the portal So as and when the participants pay you will get a mail of the receipt.